SEO (Search Engine Optimisation)

You could spend a lot of money investing in the latest whiz-bang website but without a well thought out strategy for driving traffic to the site your investment could be for nothing.  A website without a regular supply of visitors is like a shop that no-one knows about, next to useless.

Search Engine Optimisation and Marketing are the key tasks which can help to drive traffic to your website, and thereby generating new leads.  Search Engine Optimisation focuses on making changes to your website and those sites that link to you in order to increase what is known as the natural search ranking, that is the results that you see in the main body of Google when searching for a term.

On the other hand Search Engine Marketing refers to paid-for advertising on the likes of Google where the more you pay the more likely your advert will be displayed.

Our approach to SEO & SEM

All our SEO & SEM engagements involve two phases and initial research and goal setting phase which we run as a mini project, followed by an ongoing monitor and improve phase.

Research & Goal Setting

During the Research and Goal Setting phase we spend time to better understand what your goals are, then undertake an audit to determine how your current website and SEO/SEM strategy are supporting your goals.  We also undertake an analysis of your key competitors to determine their strengths and weaknesses and where there are opportunities for you to gain search engine ranking from them.

Lastly we will draw together a plan which will see you move from where you are today to where you want to be in the future.  As part of this plan we will give you accurate estimates of the work involved and the costs associated with implementing the plan.

Monitor and Improve

During the Monitor and Improve phase we will use the SEO/SEM plan outlined earlier to make continuous improvements to your search engine ranking.  Obviously the tasks we undertake will be very dependent on your particular needs but may involve some of the following:

• Improvements to the site's copy,
• Improvements to the site's information architecture, that is the way the site structures information,
• Tuning website domain names, to ensure that if you have registered multiple domain names they are configured in a Google friendly way,
• Add or tune meta-tags to ensure that pages are listed correctly,
• Improvements to webpage coding, to ensure that headings, and pictures are correctly labelled,
• Improvements to addresses of individual pages in your site,
• Create a Google friendly sitemap
• Register the site with Google Webmaster Tools, Yahoo Site Explorer and Bing Webmaster Central,
• Setup a useful error page
• Undertake link building with suitable external sites and directories

Our Guarantee

Unlike some firms we're not going to lock you into a 12-month contract, and we're also not going to make grandiose claims about how we'll get you into the number 1 slot of Google world wide.

Instead we'll understand your needs, and then we're going to work really hard to improve your digital profile and help to drive new business to your website.  But if you're not happy with our service then Easy-on Easy-off Guarantee says that we'll make it super easy for you to find a new supplier at any time.