Google Places
At number 3 on our leader board of favourite freebies is Google Places (the new name for Google Local Business Centre). Here you can setup a profile page for your shop or business with info about location, services, contact details and opening times. In itself that's not hugely interesting, but the interesting part comes because Google now index profiles in Places for inclusion on Google Maps.
Now we can't guarantee that if you create a Places profile that you'll appear at the top of search listings on Google Maps. But we think small steps are the best way to build a Search Engine Optimisation Strategy.
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