May
21

The Business Case for a Business Website

Posted in Not tagged by Administrator


It's hard to believe that over 2,000,000 businesses in the UK don't have a website.  But what's hard to consider is the real business case that justifies why they should be online.  When I was challenged last week, my answer was "well, just because".

Upon reflection, and with the help of the Getting British Business Online campaign, and also some very nice people on the 4Networking forum, I've managed to pull together what I hope is a more coherent argument for why every business should have a website.

You'll find my thoughts on the 4Networking website article bank.